There are people and companies that RedHolt look towards as the spearheads when it comes to a demonstration of what it takes to recruit properly when it comes to the pace the digital arena demands.
Nick Bass, (@DigitalHRGeek) Global people and Development Manager at Isobar has had to operate at the leading edge of creativity when it comes to how to create supply of talent to meet the demand that Isobar has. Isobar is a global digital marketing agency, with over 5,500+ people, in over 70+ locations. Nick and his team have explored and pioneered innovative ways
When they went to market in 2014 with clear minds around how creative they would need to be to attract the right talent, there were some obvious horizons to look towards for inspiration. The Google Creative Labs Programme, The Fives, was one source. Google encourage candidates to be as creative as possible in how they approach their application.
Dentsu Aegis’ mobile experts, popped up on millennial mobiles in New York via Tinder. The last place you would expect to find your employer. 83% of Tinder users are 16-34, which made it a great opportunity to disrupt the usual recruitment model, and create a PR-friendly buzz.
Nick and his team have introduced a design competition named Future Faces. "ideas without limits" is the mission for Isobar, designers to create digital images and GIF’s as an expression of the company direction.
Its great to see companies pulling into a new fast lane when it comes to how to attract and secure talent. We would also recommend following Nick on twitter for anyone that wants a good feed of ideas.
We were growing quickly and needed fresh creative talent, fast. So, we created a content marketing campaign that we knew would spread through the personal networks of our people who had great creative connections. We came up with a design competition named Future Faces, which called for our designers to create digital images and GIF’s that encompassed our mission of ‘Ideas Without Limits’. The 12 winning designs were then shared in monthly instalments throughout the year across Isobar’s global social media.